Now serving Richmond for over 40 years, customers have trusted the Pearson name for all of their automotive sales and service needs.  Here at Pearson Kia, we have put all that experience into the newest, easiest way to buy a brand new Kia or a quality pre-owned car, van, or sport utility vehicle online.  We have a huge selection to choose from and an all-new, easy-to-navigate website, featuring up-to-date specials and incentives.

At Pearson Kia, we take price in the vehicles we sell and strive to provide a great customer experience.  Whether you are looking for a new Kia Forte, Soul, Sportage, Sorento, Optima, Rio, Cadenza, or Sedona, we would be happy to assist you in your car buying process.  At Pearson Kia, we give you easy access to the most up-to-date internet car buying toolds: you can quickly view our new Kia Specials, Used Car Specials, new Kia Inventory, used vehicle inventory, request a test drive, apply for financing, and so much more!  We make new and used car buying research and shopping easier for you, so you can spend more time finding the perfect vehicle.  Customer loyalty, pride, and attention to detail are just a few reasons car buyers visit Pearson Kia.  Plus, every new Kia we sell comes with Lifetime Virginia State Inspections, Service Loaner Cars, Car Washes when your vehicle is in for major service, and we offer Local Shuttle Service.

Need to service your vehicle?  Our friendly service consultant will keep your vehicle running strong with a thorough diagnosis, and a fair pricing on any repairs.  Come visit us at our new location on West Broad Street, just off Parham Road, minutes from I-95 and I-296.

Robert Duncan
General Manager, Pearson Kia


Pearson Kia

8301 West Broad Street
Directions Richmond, VA 23294

  • Sales: (804) 965-0200
  • Service: (804) 965-0200
  • Parts: (804) 965-0200


  • Monday 9:00am - 6:30pm
  • Tuesday 9:00am - 6:30pm
  • Wednesday 9:00am - 6:30pm
  • Thursday 9:00am - 6:30pm
  • Friday 9:00am - 6:30pm
  • Saturday 9:00am - 5:00pm
  • Sunday Closed

Make an Inquiry


Pearson Kia, Richmond's #1 volume Kia Dealer with Richmond's biggest Kia selection. The Pearson Kia Edge: with every new Kia get lifetime Virginia state inspections, car washes with every major service, loaner cars with every major service, local shuttle service. Some limitations may apply. Call a friendly sales consultant at (855) 289-6295. See dealer for more information and The Edge Program details. Pearson Kia is conveniently located and easy to get to at the corner of West Broad Street and Parham Road. Proud to serve the Richmond, Henrico, Chester, Chesterfield, Midlothian, Ashland, Glen Allen, Wyndham, and Fredericksburg areas. We offer the full line of brand new Kias including Kia Optima, Optima Hybrid, Sedona, Cadenza, Soul, Soul EV, Sorento, Forte, Forte 5, Forte Koup, Sportage, and Rio.

Pearson Kia Richmond. 8301 West Broad Street, Richmond, Virginia 23294. Call (855) 289-6295.